Is it really a question worth asking in the 21st century where most businesses have an online presence. We live in a digital age, fueled by the ongoing digital transformation. And be it a contractor or any other business owner, not leveraging the technology that is so easily available to you, isn’t considered wise in today’s fiercely competitive market.
Being a contractor more or less like running your own business and having a business website will not only add to your credibility but can also bring you more contractor projects without the need to interact with mediators like recruitment agencies. A business website allows you to build your own repute and network while adding to your credibility as a contractor.
Here are a few very important perks of having a website as a contractor:
We are in the midst of the digital revolution but the impact of the first impression still continues to persuade potential clients. For contractors, having a business website serves this purpose pretty well. Not only this, having a business website can give you a competitive advantage since you can have an online presence in today's digital world which is of the utmost importance.
Receive direct enquiries
When you have a perfectly designed website with a “Send Feedback” taskbar, you can listen to the grievances of your customers and their appreciation towards your products or services 24*7. You know, by receiving direct enquiries through your website, it will be quite beneficial for your company to improve the quality and standard of your products or services, so that you can provide maximum satisfaction to your customers.
Interacting with customers
With a website, you pass on your organization values, differentiators, and even your perspectives and your stand on a particular subject into the public domain. You can mention your contact information, show your location, mention the products or services you provide, opening hours, and use contact forms to take enquiries from prospective clients or feedback.
An online portfolio
You should know that the buying behaviour of a buyer has improved, before making a final decision, they research heavily to learn more about a company and even compare it with others. Therefore, it is essential for you to demonstrate these buyers that you have the best solution to their issues or concerns. Having a website helps you to create an online portfolio, which will help a person to know more about your company and the products or services you offer.
Have more control
Through a website, you have more control in conveying that -
- For what reason are you different?
- Why do you have the best solution?
- Why is it that you're ready to perform in a way that is better than your competitors?
- Why should individuals trust you?
Your website and online presence ought to unmistakably respond to these inquiries and if it does, you'll see that clients will agree with the goal of working with you as purchasers are significantly more sure about organizations that they understand and trust.
Operating as a Real Business
In today’s modern world, a business (irrespective of its size) must have a website because with the advancement of technology, people have now moved online to do any type of business. If you do not have a website, you would not be able to attract a larger audience.
Potential clients would probably be doubting any business that didn't have a phone number or an actual location, and the same thing can be said nowadays, for not having an email address and website.
So the simple answer to our initial query after valid justification is:
Yes, even contractors should have a business website!